The cheeky new commercial features a mock pilates class with New York model Michael Monrose visiting town to shoot the new ad.
The shoot caused a stir and made front page of the local news paper "The commercial is quirky and left of centre," said producer Walt Collins.
"This is another chance for us to show off Ballarat to our metro cousins. Filming this commercial in Ballarat has been made really simple and straightforward, thanks to the city's proactive film liaison department.
"Normally this commercial would be shot in Melbourne, but this time we were convinced Ballarat was the correct location," he said.
Festival director Simone Gordon agreed that Ballarat was the best place to shoot the commercial.
"All the fun stuff happens in the country," she said.
"Being based in regional Victoria myself, I like to showcase it as much as I can to Melbourne and the rest of Australia."
The Chocolate Rush Festival is expected to attract over 10,000 chocolate loving people and will include workshops, classes, chocolate sculptures, chocolate mud wrestling, chocolate tattoos, regional food and wine, a kid's kitchen and an Australian industry"
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